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Will Adaptability Trump Elasticity... Where is Oil Headed?

Bruce Miller, CFP

In a previous article I wrote in June of this year, oil was selling for $147 a barrel and supposedly headed to $200 per barrel. In that article I raised the argument of elasticity when it comes to the price of oil and wrote about how demand would become the dominant factor in setting the price of oil. Since that time, the per-barrel price of oil has dropped to $111 per barrel and news stories focusing on supply issues are nonexistent in the press. Demand has indeed become the ‘new story’. Surprise, surprise…the law of elasticity still does exist! Many analysts are now calling the bottom of this price decline at perhaps $80 per barrel.

Get ready for another surprise. People are actually putting a very positive spin on the fact that they were able to fill their tanks for ‘only’ $3.80 per gallon. It’s amazing how perceptions change in the span of a few months. Let us call this a new law; the ‘law of adaptability’. We live in an instant world. We want it and we want it yesterday. A corollary to that ‘instant world’ vision is that we also more instantly adapt our behavior and attitudes to fit a new situation; hence our appeasement with $3.80 gas. The question then becomes: Is this a good thing or a bad thing? The answer is, as usual,….it depends.

‘The Law of Adaptability’ may make our appreciation of oil as a precious resource a mere reasoned blip in our otherwise insatiable thirst for oil which has resulted in our country consuming 25% of the world’s oil production. We may well see reversion back to free-wheeling, gas consuming patterns. Fuel conservation was good while it lasted folks, but the SUVs, Hummers and RVs are ready to hit the road again at these bargain basement prices. Elasticity, while still an important factor will be trumped by adaptability and price of a barrel of oil will resume its resilient march to the $200 mark and beyond.

What to do….what to do…

A new energy policy must force us to continue to treat oil and gas as precious resources. An energy surplus fund should be created and a surcharge tacked onto the price of gasoline to keep it expensive. Energy surplus funds could be used to fund alternative energy research and provide tax credits for gas critical industries such as trucking. I don’t mind paying $4 for gasoline. I do mind paying $3.50 of it to Iranians, Venezuelans, Arabs or Russian suppliers. If we could contain our demand by maintaining high energy prices we would take control of it and drive the price of a barrel of oil back to $35 per barrel. The true price of gas would be back to near $1 per gallon yet we would maintain an artificial price of $4. Oil producers would get 50 cents per gallon and the energy surplus fund $3.50. I can live with $3.50 per gallon going back into our own countries resources. Who wouldn’t want that? Who doesn’t need that?

August 15, 2008

Copyright© 2008 – Bruce Miller - All Rights Reserved

 

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About the Author

Bruce Miller is a twenty-five year veteran of the financial industry, a Certified Financial Planner and Registered Investment Advisor. Bruce graduated from the US Air Force Academy and went on to earn an MBA from the UCLA Anderson School. He subsequently added a Masters Degree in Taxation from Portland State University. Bruce's company, Miller Financial Group, Inc. is located in Portland, Oregon.

The above article is intended for citizens and residents of the United States only and those states where Miller Financial Group is a registered advisor. All information contained herein is for informational purposes only, should not be construed as investment advice, and does not constitute an offer, solicitation or recommendation to purchase any security or investment advisory service.

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